How can local retailers, mobility providers and city agencies better understand patterns of tourists-flows?
A corporate startup of Daimler is creating an app-based platform for local exploration that allows users to discover nearby experiences in venues such as bars, restaurants, pop-up stores or museums and obtain rewards for visiting that they can redeem at a later point. Building on an existing user base of pilot-users the challenge is to explore how anonymised usage-patterns can support the City of Berlin and local retailers in better understanding and addressing the needs of tourists.
// REQUIREMENTS
- Existing technology-base for the automatic registration of users in a location, e.g. through beacon-technology
- Existing platform for data-analysis and pattern-recognition
- Interest in working with potential user-groups on the city- and retailer-side to jointly develop new solutions
- Dedicated resources for implementation for a 2-3 month experimentation phase
- Travel to Berlin to participate in up to three sprints (2-3 days) in Oct – Dec 2018
- English required, German would be a plus
// RESOURCES
- Integration in ongoing project with potential for rapid scaling
- Direct access to decision-makers on the city- / retailer-side to co-develop a solution
- 10.000 € to cover expenses and enable prototype-development (no equity taken)
- Business and pitch-coaching by experienced mentors to develop a scalable business-model – On-demand support in user research and UX-design
- Visibility through inclusion in public events involving local startup ecosystem, city administration and other corporate partners in Berlin
- Access to global innovation-network to scale solutions
- Deployment and test of prototype in an experimental setup in Berlin with opportunities to build a commercial partnership
// BUSINESS OPPORTUNITIES
- For retailers: developing deeper insight into customer-behaviour for more relevant offers
- For startups: opportunity to test solutions in the field and build a long-term partnership with potential for scaling the solution
- For Daimler: extending range of offerings beyond mobility-solutions
- For the City of Berlin: gaining a better understanding of patterns of tourists in the city
“We are happy to participate in a project that develops visions for a climate- and environmentally friendly city with a high quality of life (…) Everyday mobility in cities has great potential to become much more efficient and environmentally compatible through digital technologies of networked and integrated, as well as autonomous car and ride sharing”
Georg Abel, Member of the Executive Board @Mercedes-Benz Cars Sales Germany
